About OT

20150323170450-01aboutotOT is a consumer goods company that produces a wide range of daily necessities. From a traditional health drink with consistent use of high quality ingredients and standardized processes, OT is increasingly becoming a modern enterprise, without parting from the positive values and dignity instilled by the company's founder.

Our products, ranging from food and beverages to personal care products, have since long been part of life for Indonesian consumers. Our established brands include Formula, Tango, Teh Gelas, MintZ, Blaster, Oops, and Kiranti. In point of fact, for its quality, OT products are offered in the international market, so can now also be enjoyed abroad.

With a focus on consumer needs and through ongoing innovation, OT has launched superior products that were granted various awards from nationally and internationally recognized survey organizations.

Our achievements cannot be separated from the support of consumers, employees, and the values that we have believed in from the beginning. The trust and hard work of many different parties have   formed OT into a company that is committed to constantly improve on products and work processes to meet all consumer needs.

Vision & Mission



We exist to brighten and delight the lives of Customers, Employees, Shareholders, and Society by creating and meeting consumers needs.


20150323170450-03valuesIN GOD WE TRUST
Faith to God within work (OBEDIENCE).
As God said; I believe and I do. I do what I can. God will do what I cannot.

Honest, uncompromising towards fraudulence/deviation and courageous towards honesty and responsibility.
Self-commitment towards character development in contrary to personal gain, towards people rather than material possessions, towards service rather than authority, towards principles rather than happiness and towards long-term in contrary to short-term.

A healthy relationship, constructive and mutually reinforcing between Customers, Employees, Shareholders, and Society.
We would like to build a steady relationship between the consumers, employees and their families, shareholders and other related parties based on faith, transparency, empathy, mutual respect and trust in order to acquire and improve shared prosperity.

As a winner, we have passion and determination in order to overcome obstacles in every way.
We have the spirit of a winner and we think as a winner, we prepare ourselves to become winners, work as a winner as well as having the determination to consistently learn, practice and become capable within work in order to provide consistently improving results.

Having the courage to change, clever in seeking, exploring and discovering innovative solutions. For us, innovation means being able to cleverly seek, explore, discover and try new ideas as well as having the courage to change in order to consistently learn, practice and become capable, as well as applying technological developments to continuously improve shared prosperity.

OT History

20150323170450-04historyOT has transformed from a company that only produces traditional health drinks into a large organization that offers a wide range of daily necessities.

OT began its journey in Indonesia with traditional health drinks. In those early years, public acceptance of its products was good and OT expanded rapidly. Hence, OT build a second factory in Jakarta to support its operations in Semarang.

Along with changing consumers needs for everyday products, OT decided to venture into the business of consumer goods by investing in construction of production facilities and new business units. Toothpaste and toothbrush under the FORMULA brand were the first products manufactured. One year later, OT formed a holding company called ADA, which stands for Attention, Direction, and Action. Under the banner of ADA, which mean ‘available’ in the Indonesian language, business development, product diversification, and increasing production capacity continue to be the target of a successful run.
In this year, OT appointed PT. Arta Boga Cemerlang as its sole distributor, entrusted with handling and management of the OT product distribution channels throughout Indonesia.

In this year, ADA was renamed ORANG TUA. The rich brand history and core values had rooted well in the Indonesian society, which presented a huge advantage for the company. After changing the name, the business developed rapidly.
In line with this progress, ORANG TUA decided to make changes to its logo that same year.

This year, the ORANG TUA (OT) logo was modernized again, to better reflect OT as a dynamic, energetic and youthful consumer goods companies, becoming a source of pride for all its employees.

At present, the business is still growing, with the addition of other OT business units and new products.

  • Food (wafer, biscuits, chocolate, candies, nuts, and desserts)
  • Beverages (ready to drink tea and healthy drinks)
  • Personal Care (dental and mouth care, hair products, and razors)


20150323170451-05achievement Our ongoing commitment to innovation and product quality has successfully pushed us forward from one award to the next. Some of our brands managed to secure awards in consecutive years, such as the Top Brand Award, given to the best brands based on consumer choices. The Indonesia Customer Satisfaction Award (ICSA), which is granted to products that generate the highest levels of customer satisfaction. OT further achieved the Superior Taste Award given to products with the quality of taste, texture, and composition of the best materials, by the International Taste and Quality Institute (iTQi) from Belgium. All these achievements are clear evidence of the consumer confidence we enjoy, they also motivate us to continue to innovate and improve the quality of the OT. This all thanks to you, our loyal customers.